What approach should a white paper take?
Though each white paper is (or ought to be) unique, some aspects are common to all. A white paper should concentrate on the needs your solution addresses. A prospective customer would like to know more about your offering only if the white paper clearly explains how it will help him.

How should it be formatted?
A white paper should have a concise abstract right up front that quickly explains what it is all about. It should state the problem in the context of the target market, explain how the product or solution works and how it resolves the challenges. In conclusion, it sums up why your product or approach offers the best solution.

How long does it take to create a white paper?
We take 7 working days to deliver the first draft of a 6-page document from the point of receiving all inputs. The first draft is a complete, close-to-final draft. A quick turnaround from your end will enable us to deliver the second and final draft in 3 working days.

What approach should a case study take?
Describing how a business situation was resolved by your product, a case study demonstrates the superiority of your offering.

Support your case study with metrics and tables where appropriate. Strengthen your story with quotes from your clients commending your organization and articulating how they benefited.

How is a case study formatted?
Case studies usually have four sections:

• Situation: Describes briefly the client's background and how your company helped
• Problem: States the challenge your client was facing
• Solution: Discusses the solution, how it addressed the client's challenges, and how it was implemented
• Benefits: Evaluating the impact, and lessons learned

How long does it take to create a case study?
We take 5 working days to deliver the first cut of a 4-page document. Our first cut is a complete, close-to-final draft. We deliver the second and final draft in 2 working days on receiving your inputs.

Why thought papers?
A thought leader wins the recognition of customers and the competition as a confident futurist willing to share innovative ideas. Moreover, s/he is seen as a pacesetter who understands customers, the business and the marketplace.

Thought-leadership can take a brand into a different league altogether.

How long does it take to create a thought paper?
We take 7 working days to deliver the first cut of a 6-page document. Our first cut is a complete, nearly final draft. On receiving your comments, we will deliver the second and final draft in 3 working days.

Please click on this link and provide us your contact details. We will revert with information on how our documentation process works to ensure quality, on-time delivery of marketing collateral that makes an impact.